Stories are passed down through the ages of historical figures being renowned for their great beauty, what’s surprising to think of, when put into context, is that the concept of oral hygiene is fairly new in the gran d scheme of things. Imagine how their beauty would be compared in today’s definitions of beauty. There is such a focus on the perfect straight, bright white, shiny smile; somehow knowing that their teeth would be rotten with many gaps sort of diminishes their legend! Dentists have been trying to spread this message for generations – physical beauty cannot be attained with bad teeth.
Several centuries ago, oral hygiene was comprised of cleaning the teeth with sticks, bones, and feathers, it wasn’t until 1938 that the modern nylon bristled toothbrush was created. The Second World War soldiers made cleaning their teeth with the toothbrushes in battle, because it was used to maintain health regulations, and they brought the habit home with them after the war ended. Government sponsored ads were created to promote using toothpaste and toothbrushes amongst the general population.
Around 1939, Swiss scientists invented the idea of the electric toothbrush. Fifteen years later, P. G. Woog created his design. The rights were purchased by Squibb, the American oral hygiene company. The toothbrush was introduced to the US consumer in the late 1950’s, as the Broxodent. It was the very first brand of electric toothbrush released in America. The Broxodent had a cord attached to them with could be plugged into a power source. Sometime later, General Electric introduced a prototype, eliminating the power cord, which used a rechargeable battery. This style became very popular and stores sold out of their stocks quickly.
Squibb’s, Broxodent product continued to be sold in the US and throughout North America until the early 90’s. Companies like GE saw a boost in production and sales with the end of the Cold War, and Sqibb withdrew from the US. Squibb still sells its product under the new name, Broxo, in European countries.
Electric toothbrushes have made great strides lately, with features like UV brush head sterilization, mouth quadrant alerts and 2 minute auto timers for maximum effect. They clean plaque from teeth at astonishing ultrasonic speed and have helped thousands maintain healthier teeth and gums, thus making it easier for the general population to achieve that ideal notion of a healthy, clean smile which is the first step to claiming physical beauty for oneself.